Free while in beta

See every touchpoint. Hear the why.

Touchplot blends your analytics, surveys, and support tickets into one live Customer Journey Map — so you can see where customers drop off, hear why, and fix it before it turns into churn.

Start free →See sample journeys

No credit card5 min to first mapCancel anytime

Live · updated 2s agoSee the drop-off and the reason behind it in one place — so you know what to fix, not just that something’s wrong.
CJM · Digital productLive
▾Phases
Sign up
Onboarding
First Value
▾Steps
Register
Enter the app
Take first actions
Reach value
▾Metrics
Sign-up conversion
68%152 visitors
Onboarding pass-through
9.15%
Below target
CAC
$168152 users
Time to first value
168h152 users
▾Experience
  • “Not sure who this is for”
  • “Looks interesting, I'll try it”
  • “Way too much going on”
  • “I don't know where to start”
  • “Oh, this is actually useful”
  • “Now I get why this matters”
  • “Finally it clicks”
  • “Got my first real result”
▾Opportunities

Filter out the wrong-fit visitors

Setting expectations at acquisition reduces early churn before users even start, by aligning the promise with what the product delivers.

IMPROVEMENTOPP-1Open

Cut early churn

Shifting onboarding focus from features to the user's goal can meaningfully lift activation.

BIG WINOPP-2In progress

Speed up the aha moment

Shortening time-to-first-value directly drives retention and LTV, especially in product-led models.

HMWOPP-3Open

Value moment lands

Users who reach the first tangible result describe a clear, repeatable payoff worth protecting.

BIG WINOPP-4Solved
▾Insights
😕

Many sign-ups aren't ICP

Nearly half of new users arrive with use cases the product doesn't cover in the first 1–2 weeks, seeding early disappointment.

PAININS-1Validated
😟

CX breaks before the product can prove itself

Most users complete onboarding but can't tell which action leads to the core value, so CX breaks before the first useful result.

NEEDINS-2In discussion
😀

Users reach value along different paths

Those who get a first tangible win in the first days retain far better — regardless of overall product polish.

OBSERVATIONINS-3Validated
😀

Value moment is sticky

The first real outcome becomes the anchor users return to and describe to others.

OBSERVATIONINS-4Validated
▾Solutions

Manage expectations at acquisition

Segment landing pages and messaging by core use case, add a clear "who it's for / not for", and route wrong-fit visitors out early.

SOLUTIONSOL-1Shipped

Goal-based onboarding

Onboard around the user's job: start with the goal and expected outcome, then the minimal set of steps to get there.

SOLUTIONSOL-2Planned

Personalized paths to first value

Define distinct first-value paths for key segments and guide them in-product via prompts, triggers and journey logic.

SOLUTIONSOL-3Planned

Protect the value moment

Instrument and safeguard the steps that lead to the first result so it stays fast and reliable as the product grows.

SOLUTIONSOL-4Shipped
How it works

Start in five minutes — no setup required

Begin with an AI-drafted journey, enrich it with research you already have, and connect live data only when you want to. Everything after the first step is optional.

01
Create· ≈ 5 min

Draft a journey with AI in 5 minutes

Answer a few prompts and Touchplot drafts a full customer journey — stages, touchpoints, and the emotional highs and lows. See your experience through your customer's eyes, with zero setup.

Journey canvasAI draft
AwareTryOnboardRetain62%48%22% ↓71%
02
Enrich· Drag & drop

Add your own research to deepen it

Upload survey answers, interview transcripts, or a metrics CSV. Touchplot folds them in as evidence — quotes and numbers attached to the exact stage they explain.

Your researchAdded
survey_q3.csv214 responses
interviews.txt6 transcripts
ga4_funnel.csvmetrics
18 new insights attached to the map
03
Connect· Optional

Optional: connect live sources

When you're ready, link your CRM, analytics, ticketing, or survey tools. The map goes live and updates itself — and flags drop-offs the moment they happen.

Live sourcesLive
Shopify
Stripe
Segment
Intercom
No integrations to startYour research, folded inFree during beta
Why teams switch

What you actually walk away with

Mapping is the means, not the point. Here’s what changes for you once your journey is live.

Catch churn before it happens

See where customers drop off — and the emotion behind it — the moment it appears, not in next quarter's report.

Make decisions you can defend

Every recommendation traces back to the evidence behind it, so you win the room instead of trading opinions.

Prove your work moved the number

Link each fix to the metric it should move and watch the line bend — impact you can put in front of leadership.

Skip the data team

Start with AI, add your own research, connect tools only when you want. No SQL, no pipeline, no six-week rollout.

The method

From a raw signal to a fix you can defend

Everything in Touchplot hangs on one chain — every link earns the next. Here’s a real one: a checkout drop-off, from the metric spike to the shipped fix.

  1. SourceGA4

    Checkout conversion drops from 64% to 41% on mobile.

    Pulled from the tools you already use — or a CSV you upload.

  2. EvidenceEVD

    12 support tickets and 3 survey verbatims: “the promo field kept erroring.”

    The raw proof, attached — quotes, tickets, and numbers in one place.

  3. InsightINS-2

    Mobile shoppers abandon when promo-code validation fails.

    A claim with receipts — not an opinion the team has to argue about.

  4. OpportunityOPP-5

    Fix promo-field validation on mobile — high impact, low effort.

    Scored and prioritized, so you spend effort where it pays off.

  5. SolutionSOL-4

    Ship inline validation → checkout recovers to 63%.

    Traceable to the metric it moved. Proof, not vibes.

Follow any solution back to the evidence that justified it — or any signal forward to what you did about it.

See how the chain works
How Touchplot is different

The usual way, and the Touchplot way

Living, not static

Journey maps in Miro or slides that go stale within a week.

Your map updates itself as new events and responses arrive.

Signals and feelings, one view

Amplitude for the numbers, Dovetail for the quotes — stitched by hand.

Metrics and emotion on one axis. Emotion is a layer, not a second tool.

Zero pipeline to maintain

SQL, dbt, a warehouse, and a separate survey subscription.

Connect a source in a dropdown. Surveys are built in.

Consultants & agencies

One tool for every client engagement

Run unlimited journeys, hand over living maps as a shareable link, and keep every engagement in one place — no pipeline, no per-client setup.

For consultants & agencies →
What early users say

Built with design partners across CX, product, and support

“Our CX reviews used to take a week — now they take a Tuesday.”
AMAisha M.CX Lead · beta design partner
“I connected Shopify and a survey — the map filled itself in.”
KTKenji T.Founder · beta design partner
“Finally, voice-of-customer sits right next to the funnel.”
JCJamie ChenHead of Product · beta design partner

Ready to see every touchpoint?

Start free — no credit card required. Set up your first live journey map in under 5 minutes.

Start free →See pricing

Free while in beta · No data team needed · Cancel anytime